A modern website provides a potential patient with the first insights into a medical practice. This first impression is extremely important, as it can be the deciding factor between acquiring a new patient and losing them to a local competitor. The following five components of a medical website are crucial to ensuring the highest conversion possible for your practice:
- Easily accessible information – This is perhaps the most important, but not thought about, component of medical websites. Your location information should be extremely easy to find, and include both the address of your practice and phone numbers to reach your front desk. Ideally, your practice information will be present in several places on your website, so that a potential patient can find it from any sub-page they visit. Making engagement with your practice as easy as possible for the potential patient will ensure high retention.
- Mobile responsive – Ensuring your website is responsive on mobile devices is very important, as now more than ever people search for and engage with content on their cell phones. If your website is not optimized to open and run smoothly on cell phones, it is putting you at a disadvantage. In fact, Google now prioritizes websites that are mobile responsive in their search algorithms, so having a website with mobile responsive capabilities puts you at a true advantage.
- Forms – Allowing patients to book appointments through your website is a rapidly growing trend. An online form allows potential patients to request appointments at their own pace and without disturbing your front desk staff. This can save your staff a lot of time, and save potential patients from feeling anxious about calling our office. Booking through your website and a HIPAA compliant portal or form service is a great way to enhance the patient experience.
- Images – Using images in your website is a necessity. However, the types of images you use should be scrutinized. Make sure the images your website developer uses are not gory or upsetting, but rather show people engaging with providers, smiling, and looking their best. You don’t want potential patients to visit your website and feel a sense of dread or anxiety, which could be triggered by negative images.