The importance of creating, maintaining, and sharing content relevant to your medical practice cannot be understated. This is especially true as the Blogs have many benefits. First and most importantly, they allow your patients to get more insight into your areas of expertise and learn more about your practice. They also reassure patients about potential treatment options. Blogs also boost your Search Engine Optimization ranking on search engines.
Above are some reasons why you should consider incorporating blogs as a part of your digital marketing strategy. Below are different types of blogs you can create which will maximize the impact of your online presence.
- Case studies
Potential patients are often overwhelmed by the idea of visiting the doctor, for a variety of reasons. Without any idea of what will happen during a scheduled visit, or a procedure, these feelings can be too intense and even keep a patient from visiting your office. This situation is ideal for neither provider nor patient.
Developing a series of case studies is a fantastic way to alleviate these concerns. To begin defining what to write about, list the most performed procedures done at your practice. In addition, make a separate list which includes the most common types of visits patients make to your practice. These lists should give you enough ideas to begin writing case studies. These can then be deployed to the “Blog” section of your website, and begin to boost your digital marketing.
- Staff Interviews
Carrying out interviews with your staff, and sharing these interviews on your website, is a fantastic way to give potential and current patients helpful insights. These can be interviews about everything from what motivates your staff and providers to excel at their jobs, to describing the unique culture of your office, to what they enjoy doing on the weekends.
Interviews with a variety of staff will help build a large amount of trust with patients. The interviews could be formatted as text, or videos with text below them. Keep in mind that having some text is important, since it affects the keyword count of your overall digital marketing presence.
Sharing knowledge is a recurring theme in this list. Patients appreciate the ability to learn from a provider, even if they are not necessarily seeing them in person. This creates a deeper level of trust and respect for the knowledge utilized by providers when it comes time to actually see them!
Sharing a tutorial on, for example, how to properly remove their contact lenses is a fantastic strategy to boost the influence of your digital marketing content.
Sharing your thoughts on products commonly used by your patients is also a fantastic way to boost your online presence. Digital marketing optimization requires that keywords relating to your services be included in your content, and describing the benefits of certain products as they relate to these services accomplishes just that.
For example, let consider a dentist. They can share their views on a specific type of oral care product and describe their services in the same post. It can also help your patients make better decisions about the product they are using and ensure a speedy recovery.
- Frequently Asked Questions (FAQs)
Creating a few FAQ blogs will have several benefits. First, it will save time for front desk staff. Patients will often call in to ask the same questions. Content answering these questions will help with cutting down the quantity of times patients will call your front desk to find this information. Potential patients will also be able to locate information on your site, and this will help convert them. Answering frequently asked questions on your website isn’t just a good digital marketing strategy, it makes a lot of sense from a business operations standpoint as well.