Consider the Patient Experience – Because of the internet, your website is the proverbial front-window of your practice. Creating a great first impression is crucial to engaging with a visitor and eventually converting them to a regular patient. Information should be readily available and easy to find. Key information includes the practice location, primary services, and contact information for your front desk staff.
The verbiage on your website should also reflect the knowledge of your average patient. While using technical language can help with displaying your ability as a provider, your patients must easily understand what is being communicated to them.
Considering the whole patient experience (website design and access to information) when crafting your online presence will guarantee results for your medical practice.
Leverage Social Media – Using Facebook, Instagram , Twitter, and Youtube to share content and events is a great way to build meaningful relationships with current patients, and to attract new ones. Content allows you to build your brand by increasing the size of your digital footprint. Relying solely on organic social media and search engines will not bring a substantial return to your investment. Paid ads on social media platforms will deliver results and profits with a solid targeting strategy. This must be done expertly to ensure your posts reach the desired target audience.
Take & Engage with Feedback – A third strategy to increase your patient count, and retain the patients you may already have, is to engage with feedback and reviews. This means having profiles on major review sites (Facebook, Google My Business, Yelp, Zocdoc) and having the bandwidth to examine and manage the reviews that are left by patients on all of these sites.
As a practice, you must actively ask for reviews from your patients. Most people will not leave a review unless their experience was either very good or very bad. By not requesting a review, your practice is essentially missing out on positive reviews which could convert potential patients if they saw them online.
Engaging with poor reviews is as important as engaging with good ones. Asking patients who leave negative reviews to elaborate can allow a helpful dialogue to develop, which eventually might lead to the issue being resolved. In an ideal situation a patient might even update their negative review to let other know they were listened to and that your opractice took steps to resolve the problem. Even if this does not occur, showing a willingness to resolve the problem will help the optics of your practice.